| 摘要: |
| 保费规模、综合增速、市场占比增减和市场排名升降等客观性指标为保险公司综合竞争力的评价指标构建的综合评价模型，给出了一个操作性较强、相对客观准确的保险公司综合竞争力外在比较与排序的方法。运用此模型对我国财险公司综合竞争力进行的测定和排序，为研究各公司的竞争力强弱及预测未来的发展以及为各公司内部进行竞争力分析提供了重要的参考依据。 |
| 关键词: 保险行业 保险公司 竞争力 指标体系 评价模型 |
| DOI： |
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| Comparative analysis of using comprehensive evaluation model to compare comprehensive competence of financial and insurance companies |
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LIU Ping, HAO Shun zhou, CUI Xue jiao, ZHANG Xiao xu
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| Abstract: |
| The comprehensive evaluation model which is built by evaluation indexes of insurance company competence such as the objective indexes of enterprise insurance fee scale, comprehensive growth rate, market occupation rate, market ranking and so on, among which insurance fee scale and comprehensive growth rate are core indexes, and market occupation rate and market ranking are revisable indexes, gives a comparative and ranking method for insurance company comprehensive competence with strong operation and relative accuracy. Using this model to measure and rank the comprehensive competence of China’s insurance companies and to forecast future development provides the important reference for the analysis of inner competence of each company. |
| Key words: insurance industry insurance company competence index system evaluation model |
