| 摘要: |
| 媒介进化（Media Evolution）研究的是整个媒介系统中各种媒介孕育、产生、发展、融合、消亡的动态序列历程以及不同媒介间竞争、互动、共生等关联结构状态。作为北美生态学的重要一支，媒介进化论符合媒介生态学的一般规律，即从媒介生态圈层角度观照媒介进化进程。作为纵向延展，媒介进化又有自身的特殊规律。媒介进化要遵循“层进式”、“延承性”、“平衡性”、“共生性”和“融合性”原则，“现场感”和“交流性”理论是阐释媒介进化的全新角度，媒介进化趋势要符合特定的动态序列进程。 |
| 关键词: 媒介进化论 研究原则 断面理论 进化趋势 |
| DOI： |
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| Principle·Theory·Trend——Sectional research into media evolution theory |
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ZHENG En, LIN Da li
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| Abstract: |
| Media evolution is the study of individual media’s dynamic sequence history such as breeding, generation, development, convergence and demise as well as association structure like competition, interaction and harmonious state between different media within the range of the whole media system. As an important part of media ecology study of North American, the theory of media evolution complies with the general rules of ecology, which is observing process of media evolution in view of media ecological circle, and follows the vertical scalability of history. The process of media evolution is in line with the principle of “progressive”, “succession”, “symbiotic”, “balance”, and “convergence”. Theory of sense of presence and media communication provides a new vision for explaining media evolution. Trends of media evolution comply with the process of certain type of dynamic sequence history. |
| Key words: theory of media evolution principle of research sectional theory trends of evolution |
