| 摘要: |
| 随着信息技术及新媒体的发展，报业市场面临严峻考验，阅报人口逐渐出现老龄化倾向。运用计量经济学方法，在分析老龄化程度与报纸发行量关系的基础上，进一步分析中国老龄化对报纸消费市场的影响。结果表明，老龄化程度与报纸发行量高度正相关，老龄化对报纸的发行量、消费结构、报纸读者消费行为产生影响。老龄化既促进了中国报业“量”的发展，又在一定程度上阻碍了中国报业“质”的提高。最后，提出了相应的对策建议。 |
| 关键词: 人口老龄化 报纸 发行量 报纸消费市场 传媒经济 |
| DOI： |
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| The impact of China aging of population on newspaper consumer market——Empirical analysis based on the aging degree and newspaper quantity |
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ZHENG Xiao qiang
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| Abstract: |
| With the development of information technology and the new media's development, the newspaper industry market faces the severe test, the newspaper reading population presents the aging tendency gradually. This article used the econometrics method to analyze aging degree and the newspaper quantity with reading population and further analyzed the impact of China’s aging on newspaper consumption market. The results indicate that the degree of aging is positively related to newspaper quantity, that the impact of the aging on newspaper quantity is obvious and that the aging affects quantity, consumption structure and newspaper readers consumption behaviors. The aging promotes quantity development of newspaper but hampers the improvement of quality of the newspaper. Finally, related measures are put forward. |
| Key words: aging of populations newspaper quantity newspaper consumption market media economy |
