| 摘要: |
| 礼貌是语言交际中的普遍现象，也是商务英语信函中最令人关注的语言特征。一封彬彬有礼的商务英语信函，能有效增强贸易双方彼此间的信任感，提高商务成功的几率。恰当运用礼貌原则有助于信函作者写出得体、礼貌的商务英语信函，获得期望中的效果，从而实现商务活动中的双赢。 |
| 关键词: 语用学 礼貌原则；商务英语信函 |
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| The Application of Politeness Principle in Business English Letter |
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CHEN Chu-jun
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| Abstract: |
| Politeness is a common phenomenon in language communication, it is also a language feature that most attracts attention in business English letter. A refined and courteous business letter can effectively enhance trust between both parties of the trade, and improve the probability that the commercial affair succeeds. Based upon the theory of politeness principle in pragmatics, this paper goes on a preliminary research on business letter writing. |
| Key words: applied linguistics politeness principle pusiness letter |
