| 摘要: |
| 从设计的角度来探索品牌设计战略的成功，从而应对中国品牌国际的新挑战。通过对品牌设计战略实现步骤的研究，回答品牌设计战略的核心问题——品牌价值如何传递给用户。 |
| 关键词: 品牌 品牌设计战略 品牌价值 产品和服务 |
| DOI： |
| 分类号: |
| 基金项目: |
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| On Branding Design Strategy |
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LI Qi......
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| Abstract: |
| This article tries to explore the success of branding design strategy in design's angle, to reply the new international challenge of Chinese brands. Through the study of the steps of branding design strategy' achievement, to resolve the kernel problem——how to transit the brand's value to our users. |
| Key words: brand, branding design strategy,brand value, product and service |
