| 摘要: |
| 商务活动的开展必须依靠跨文化沟通来实现。跨文化沟通往往会受到不同的文化差异因素的阻碍。这些文化差异包括语言、思维方式、价值观念、法律规范、风俗习惯等因素。要进行有效的跨文化的沟通,应采取适当的沟通途径、克服文化差异的不利因素,加强理解和融合。 |
| 关键词: 跨文化沟通 文化差异 融合 |
| DOI： |
| 分类号: |
| 基金项目: |
|
| Comparison of international commercial communication between the enterprises of the east and the west |
|
GONG Long—sheng
|
| Abstract: |
| Successful business activities depend on cross—cultural communications,however,cross—cultural communications are often hindered by the cultural disparities.These cultural disparities in- clude language,way of thinking,value outlook,laws and regulations,custom and habit,and so on. The effective cross—culture communications are to use proper communication paths,to overcome the disadvantageous factors of cultural disparities and to strengthen understanding and integration |
| Key words: cross—cultural communications cultural disparities integration |
