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| 摘要: |
| 媒介是民族文化传播的重要载体,无论是从媒介全球化的发展态势来看,还是从我国传媒的竞争格局来看,民族文化都面临重大的挑战,与异域文化之间的受众争夺已是不可回避的事实。我们的民族文化除了关注本土受众之外,还要争取海外的华人受众、在中国的外国受众和跨越国界的受众。 |
| 关键词: 媒介 全球化 民族文化 受众 |
| DOI： |
| 分类号:G05;G206.2 |
| 基金项目: |
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| Nation culture''''s attentionto audience in the context of media''''s globalization |
|
张春林' target='_blank'>ZHANG Chun-Lin
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| Abstract: |
| It is an inevitable fact that our nation culture strives for audience together with overseas culture in the context of media's globalization.The paper thinks that it is necessary for our nation culture to pay attention to overseas Chinese audience,foreign |
| Key words: media,globalization,nation culture,audience |
