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| 摘要: |
| 随着文学商业化和产业化的到来,读者的参与便具有了鲜明的商品消费特征,于是,读者的审美期待和时代的隐含读者及其社会心理便演绎为种种商机.作家在商机的召唤中凭借人类灵魂工程师的身份走出书斋,溶入了市场经济的海域并试图成为时代的弄潮儿,许多文学活动便来不及理性地思考与冷静地选择,无可奈何地以实用性为目标参与了这一转变及其进程并下降为一种消费互动.在市场的选择中,文学救世的追求便失落在泛文化的时代里.文学娱乐消遣性的膨胀和传媒的新老更替又使其出现了新气象. |
| 关键词: 现代化 商业化 泛文化 个性化 |
| DOI： |
| 分类号:I106 |
| 基金项目: |
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| Deviation and complementary--Shadow and sunshine created by readers - deciding theory in the era of Fan - culture |
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WANG Heng LI Ke-Ping
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| Abstract: |
| With the coming of commercialization and industrialization of literature, readers' participation shows an obvious feature of consumption. Hence, readers' aesthetic anticipation, the potential readers of an era as well as their social psychology offer a va |
| Key words: modernization,commercialization,Fan-culture,individualization |
