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| 摘要: |
| 随着社会的演进,传媒出现了分众化趋势,新闻价值要素之一的接近性,它的传统意义已随文化多元化和受众的细分而嬗变.然而,在新闻实践中,有的人还固守老观念,片面地把新闻接近性的内涵定格在地理距离上,一味地强调地城的接近性,而忽略了信息和人的感情、兴趣带来的新闻传播分众化需求,这是一种误区. |
| 关键词: 分众化 新闻的接近性 新闻价值 |
| DOI： |
| 分类号:G210 |
| 基金项目: |
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| On change of news approach on the basis of media differentiation |
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ZHONG Ke-xun YUAN Yu
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| Abstract: |
| With evolution of society, media produces differentiation tendency. The significance of approach character, one of factors of new value, changes its traditional ideas with the changing of culture multiplicity and acceptors differentiation. However, in new |
| Key words: acceptor differentiation,news approach,news value, |
