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| 摘要: |
| 中间商在现代营销中扮演着重要的角色,中间商的存在符合经济性原则和专业化分工原则.企业在营销策略安排上应根据企业的实际和产品特征选择中间商,在与中间商的友好合作基础上,实现"共赢".而这一目标的实现是以企业对中间商的市场功能、利益基础认识为前提条件的. |
| 关键词: 中间商 市场功能 利益 中间商 市场功能 资格 战略合作关系 function market relationship strategic cooperation 条件 前提 认识 利益基础 目标 合作基础 友好 特征选择 产品 策略安排 企业 分工原则 |
| DOI： |
| 分类号:F713.1 |
| 基金项目: |
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| On market function,qualification and strategic cooperation relationship of agencies |
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WU De-zheng LIU Hong-yuan
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| Abstract: |
| Agencies play an important role in modern marketing and the existence of agencies accords with economy and specialty. Enterprises choose agencies according to practice and product characteristics and realize double win based on cooperation with agencies. |
| Key words: agency,market function,interest, |
