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| 摘要: |
| 加强市场调查对提高图书选题策划的预测准确性作用极大。市场导向和市场反馈,将直接有助于出版机构了解市场的饱和点、空白点、热点、增长点和萎缩点,正确判断图书市场的现状和未来走势,进而在制订选题计划时更为合理地进行因势利导和科学决策。 |
| 关键词: 市场调查,图书,选题计划 |
| DOI： |
| 分类号:G232 |
| 基金项目: |
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| Market survey is key to making plans in book-selection |
|
罗小卫' target='_blank'>LUO Xiao-wei
|
| Abstract: |
| Market survey plays an important role in raising accuracy in book-selection prediction. Market orientation and market feedback directly help publishing houses to learn saturating points on the markets,plank points, hot point, growth point and contracted p |
| Key words: market survey,book,plan for book selection |
