|
| 摘要: |
| 中国传统的价值取向对消费观念产生着重要影响。受传统消费观念的影响,旅游消费动机也受到影响。如何激发旅游消费动机,是一个重要的课题。 |
| 关键词: 传统,价值取向,消费观念,旅游动机 |
| DOI： |
| 分类号:F592 |
| 基金项目: |
|
| The influence of China''''s traditional value-orientation on tourists''''consumption motivation |
|
杨卫东' target='_blank'>YANG Wei-dong
|
| Abstract: |
| China's traditional value-orientation has great influence on consumption. Tourists' consumption motivation is also affected by traditional consumption ideas. How to stimulate tourists' consumption motivation is an important research program. |
| Key words: tradition,value-orientation,consumption ideas,tourists' motivation, |
