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| 摘要: |
| 随着商业银行经营环境的变化,竞争日益加剧,越来越多的商业银行需要用新的营销策略来增强企业的核心竞争力。文章首先分析了商业银行经营环境的具体变化,并据此从客户关系管理和培育金融品牌两个方面提出了相应的营销策略。 |
| 关键词: 商业银行,客户关系管理,金融品牌 |
| DOI： |
| 分类号:F832.33 |
| 基金项目: |
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| An approach to the marketing strategies adopted by commercial banks in economic globalization era |
|
陈秋梅' target='_blank'>CHEN Qiu-mei
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| Abstract: |
| With the change in operation environment of commercial banks and increasing intensity of competition, more and more commercial banks need to adopt new marketing strategies to strengthen the core competitive power of enterprises. First of all, this article |
| Key words: commercial banks,management of customer relations,financial famous brand, |
