|
| 摘要: |
| 营销是企业经营管理的核心环节,在非常时期,企业如何采取营销应对策略是企业战胜危机,渡过难关的关键。 |
| 关键词: 危机,应对,营销策略 |
| DOI： |
| 分类号:F274 |
| 基金项目: |
|
| Dealing with crises: enterprise marketing strategy in a special period |
|
周全' target='_blank'>ZHOU Quan
|
| Abstract: |
| Marketing is the most important in enterprise business management, so how an enterprise adopt marketing strategy is the key to overcoming crises. |
| Key words: crisis,deal with,marketing strategy, |
