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| 摘要: |
| 消费者产生知觉风险的原因众多。我们可根据消费者收集信息的不同程度和消费者收集信息的性质而采取不同的营销策略来减低消费者的知觉风险,加快消费者的购买决策。 |
| 关键词: 知觉风险,营销策略,收集信息,品牌忠诚,品牌形象 |
| DOI： |
| 分类号:F713.50 |
| 基金项目: |
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| Discussion on consciousness risk and marketing countermeasures of consumers |
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JIANG Xiao-chuan
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| Abstract: |
| There are a lot of reasons for consciousness risk of consumers. We can take different marketing strategies to reduce consciousness risk and to promote purchase of consumers by collecting different information and based on the quality of information the co |
| Key words: consciousness risk,marketing strategy,collection of information,brand loyalty,brand image. |
