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| 摘要: |
| 随着旅游需求个性化时代的到来,传统的把教育旅游等同于一般旅游的市场营销方式已经走到了尽头。因此,尽快实现教育旅游市场营销创新迫在眉睫。 |
| 关键词: 教育旅游,营销创新 |
| DOI： |
| 分类号:F590 |
| 基金项目: |
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| Marketing innovation of educational tourism market |
|
彭建仿' target='_blank'>PENG Jian-fang
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| Abstract: |
| With the appearing of individual tourism, traditionally, the marketing way that educational tourism was regarded as general tourism has ended. Thus marketing innovation of educational tourism is urgently needed. |
| Key words: educational tourism,marketing innovation, |
