|
| 摘要: |
| 以往企业公关策划一般采用"经济思路",见物不见人,往往效果欠佳。文化是影响人行为的深层原因。从文化角度进行公关策划,对于更好地履行公关的基本职能,拓宽策划思路,促进精神文明建设有着重要的意义。 |
| 关键词: 企业,公关,文化,策划 |
| DOI： |
| 分类号:F270 |
| 基金项目: |
|
| Discussion on culture plan of public relations of enterprises |
|
余世仁' target='_blank'>YU Shi-ren
|
| Abstract: |
| In the past public relations plan of enterprises uses "economic ideas" by using gifts not people, which had poor effect. Culture influences human behavior. So public relations plan, from the angle of culture, embodies basic duty of public relations and op |
| Key words: enterprise,public relation,culture,plan, |
