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| 摘要: |
| 形象建设是竞争的高层次战略 ,期刊社良好形象的构造既是期刊竞争的重要手段 ,又是时代发展的需要 |
| 关键词: 期刊社,形象,要素,途径 |
| DOI： |
| 分类号:G239.22 |
| 基金项目: |
|
| Image Composition Factors of Periodical Company and Realization Ways |
|
田静' target='_blank'>TIAN Jing
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| Abstract: |
| Image construction is a high level strategy in competition. Good image construction of periodicals companies is both an important manner and in need of development. |
| Key words: periodicals company,image,factor,way |
