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| 摘要: |
| 企业公关危机的成因很多 ,但主要有 :企业自身、突发事件、宣传报道。应对之策是 :当企业“平安无事”时 ,应居安思危 ,作好充分准备 ;当有危机“苗头”时 ,应防患于未然 ,把危机消灭在萌芽状态 ;当“大祸临头”时 ,应沉着迎战 ,努力把危害减少到最小程度 ,并力争把“坏事”变成“好事”。 |
| 关键词: 企业,公关危机,对策 |
| DOI： |
| 分类号:C912.3 |
| 基金项目: |
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| How To Deal With Public Relations Crisis Of Enterprises |
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DOU Feng-ying
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| Abstract: |
| Many factors lead to public relations crisis of enterprises ,including one's own reason and unexpected events. Enterprises should think of danger in terms of safety and manage to make ample preparations. Enterprises should take preventive measures and e |
| Key words: enterprise,public relations,countermeasure. |
