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| 摘要: |
| 从心理学的角度出发 ,运用心理学的理论和方法 ,通过分析旅游者的旅游动机和旅游活动中不同阶段的心理现象和规律 ,从而探索如何满足旅游者的需要 ,激发旅游动机 ,从而产生旅游行为 |
| 关键词: 旅游动机,行为研究,旅游业 |
| DOI： |
| 分类号:F590 |
| 基金项目: |
|
| On the Motivation for and Action of Travel |
|
杨雁' target='_blank'>YANG Yan
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| Abstract: |
| Based on psychology, this article analyses the travelers' travel motivation and their psychology in the different periods of the travel so as to probe into how meeting the traveler's needs, and arousing their travel motivation to make them travel. |
| Key words: travel motivation, action, tourism, |
