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| 摘要: |
| “贴牌论” ,认为重庆企业整体素质低 ,主张“重庆为全球贴牌”。“创牌论” ,认为只有创牌 ,才能有效抵御国外名牌的“入侵” ,主张“大胆走出去 ,创造大品牌”。这两种观点均有偏颇 ,前者在于缺乏长远的战略眼光 ,后者在于脱离重庆的实际。正确的对策是 :创牌立身 ,贴牌借势 ,创贴结合 ,品牌兴渝 |
| 关键词: 贴牌,创牌,名牌战略 |
| DOI： |
| 分类号:F127 |
| 基金项目: |
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| Making Use of the Situation to Create Well-known Brands; Developing Chongqing with Famous Brands--Opinion on the "Borrowed-brand Economy" in Chongqing |
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YU Shi-ren
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| Abstract: |
| Those who are for the theory of borrowing brands from others believe that the general quality of Chongqing's enterprises' are so low that Chongqing should borrow some famous brands from the world. On the other hand, those who are in favor of creating bra |
| Key words: borrowing-brands,created-brands,well-known brands strategy |
