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| 摘要: |
| 随着“绿色革命”的深入和发展 ,国际市场上一种新的营销方式———“绿色”营销悄然兴起并迅速传播 ,显示出强大的生命力 ,有成为今后国际市场营销主流之势 |
| 关键词: 绿色营销,战略,对策 |
| DOI： |
| 分类号:F713.3 |
| 基金项目: |
|
| Green Marketing and Its Practice in China |
|
LI Ling
|
| Abstract: |
| With the development and deepening of the "green revolution", international markets have started a new marketing way --"green marketing". It is influential and likely to become the main trend of marketing in the international markets. |
| Key words: green marketing,strategy,countermeasure, |
