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| 摘要: |
| 旅游经济的发展导致了旅游广告在现代生活中的重要性日益突出。旅游广告英语作为一种应用语言 ,因其所具有的特殊效用 ,已逐渐从普通英语中独立出来而发展成非规范化的专用语言 ,用词造句与普通英语有着许多差异 |
| 关键词: 旅游广告,广告英语,词法,句法,修辞 |
| DOI： |
| 分类号:H314 |
| 基金项目: |
|
| Morphological, Syntactical and Rhetorical Characteristics of Advertisements in Tourism |
|
杨雁' target='_blank'>YANG Yan
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| Abstract: |
| The English of advertisements in tourism has its own characteristics and has become a language for the special purpose with different usage of words. |
| Key words: advertisements in tourism,English of advertisement,morphology,syntax,rhetoric |
