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| 摘要: |
| 由于比较广告采用与竞争对手对比经营商品或服务的方法 ,使得比较广告往往成为某些经营者进行不正当竞争的手段 ,表现为抬高自己 ,贬低他人。因而经营者在经营活动过程中 ,应准确运用语言 ,遵循公平竞争 ,诚实信用原则 ,有序、合法、公平地进行市场竞争 |
| 关键词: 比较广告,不正当竞争,内容真实 |
| DOI： |
| 分类号:D922.294 |
| 基金项目: |
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| Legal Definition of the Comparative Advertisement |
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腾肇洪' target='_blank'>TENG Zhao-hong
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| Abstract: |
| The comparative advertisement mainly compares its product, service or business with that of its opponent and it often becomes artifice that highly praises its own product, service or business and belittle others'. To avoid the unjust means, the advertise |
| Key words: comparative advertisement,unfair competition,authentic content |
