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| 摘要: |
| 随着我国加入世贸组织和市场的扩大开放 ,企业面临的市场竞争 ,包括新产品开发的竞争 ,将会更为激烈。我国汽车行业应借鉴国外汽车制造业的经验 ,根据国内企业的实际情况 ,提出汽车制造业的新产品开发战略 ,这是我国汽车业当前亟须认真研究解决的一个重要问题。 |
| 关键词: 汽车制造业,新产品开发,紧跟型战略 |
| DOI： |
| 分类号:F426.471 |
| 基金项目: |
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| A Study on Strategy of New Products Development of China''''s Automobile Manufacturing Industry |
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JIN Shi-zhen 1 DENG Xin-mei 2
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| Abstract: |
| After China's entry into the WTO,enterprises in our country will face fiercer competitions,incl including ding those of new products development in automobile manufacturing industry,than ever before. We should put forward a strategy on new products devel |
| Key words: automobile manufacturing industry,new products development,a closely follow-up strategy |
