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| 摘要: |
| 二十一世纪是ＣＩ广告时代，售点广告既是一种有力的促销手段，又是现代企业形象外在标识（ＶＩ）的组成和延伸，应放在企业形象识别系统（ＣＩ）中加以整体策划。 |
| 关键词: 企业形象,CI,售点广告 |
| DOI： |
| 分类号:F713.8 |
| 基金项目: |
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| Advertising of the CI Time |
|
LU Yi
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| Abstract: |
| The 21st is the CI advertising time. Selling advertisement is a powerful promotion way and is also the composition and extension of the external identification(VI) of the image of the modern enterprise. Therefore, it should be put in the general plan for |
| Key words: enterprise image identifiction,CI,Selling advertisement, |
