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| 摘要: |
| 网络广告的产生是网络作为一种媒体形式的体现，网络广告已成为具有广阔前景的广告形式。是目前大部分网站的主要赢渠道。作为企业也有必要了解这一广告形式．把握未来网络经济中主要的宣传途径，系统、有效地投放网络广告。 |
| 关键词: 网络广告,特点,发展 |
| DOI： |
| 分类号:F713.8 |
| 基金项目: |
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| On Internet Advertising |
|
XIE Chun - lin1 ZHANG Rui2 HU Xian - li3
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| Abstract: |
| The internet advertising is one form of media. It has become a very potential advertising form and a ma- in profit channel for most web - sites. An enterprise must have a good knowledge of this advertising form, its ap- proaches. system and effect in the |
| Key words: internet advertising,characteristics,influence |
