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| 摘要: |
| 公共关系策划原则 ,是公共关系策划活动规律的体现。掌握并自觉遵循公共关系策划活动规律是确保公共关系策划成功的关键。 |
| 关键词: 公共关系,策划,原则 |
| DOI： |
| 分类号:C912.3 |
| 基金项目: |
|
| On Planning Principles of Public Relations |
|
余世仁' target='_blank'>YU Shi-ren
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| Abstract: |
| Planning principle of public relations reflects the regular patterns of planning activities of public relations. To master and abide by the planning activities of public relations is the key to guarantee the success of planning of public relations. |
| Key words: public relations,planning,principle, |
