Abstract:With the continuous popularization of tourism platform, research and evaluation on tourism destinations have gradually become the important basis for the tourists to choose reference. According to rapid development background of Chongqing’s tourism industry, this paper chooses such five hot tourism spots as Ciqikou, Hongyandong, Yangtze River Cableway, Wulong Tiansheng Third Bridge and Jinfo Mountain in the visitors’ evaluation data of the Ctrip Travel network, Ma Honeycomb, Baidu Tourism, and Meituan.com from 2015 to 2018 to analyze the commonality and the difference in the tourists’ perception on overall image and emotional attitude by text mining, and sets up fuzzy comprehensive evaluation method to comprehensively analyze Chongqing tourism. The results show that the tourists are generally satisfied with Chongqing’s tourism attractions, that there are many dissents in the perspective of management such as commercialization, and long time queue, that Chongqing’s tourism has big space to be raised in the future, and that the tourists propose the related suggestions such as further promotion of service level and avoiding excessive development.