Based on STP marketing theory, this article conducts a comprehensive analysis on HUAYU Landscape & Architecture Co.and points out the importance of the company's own strengths, weaknesses, threats and opportunities. Besides, the article explains the complexity of external and internal environment within the industry, the diversity of target markets and target customers as well as their multifarious needs and the necessity of the target market segmentation and the feasibility of the implementation of the marketing mix strategy. The article also proposes that HUAYU Landscape & Architecture Co. should make full use of the advantages of listed company’s resources and select the centralized marketing strategy, making the landscape design, construction and ecological restoration business bigger and stronger. The company should pay attention to the development of new markets and new categories, make use of marketing strategy and actively explore new environmental protection, ecofinance and other business markets to become the leader of landscape industry in Chongqing.