Using information technology to transform and upgrade traditional agriculture is conducive to the integration of urban and rural economic and social development of a new pattern.Based on the analysis of information status in the new rural area of southwestern Zzhejiang,this paper introduced cloud computing based architecture of information services,peoposed new rural information service cloud paltform architecture,and analyzed cloud infrastructure management platform based on SOA-ESB rural information services cloud platform software design.And cloud-based information sercice platform for agricultural e-commerce platform typical applications for agricultural products trade offers a bridge for southwestern Zhejiang.New rural integrated information sercice cloud platform in southwest of Zhejaing through effctive open "urban-rural"docking channels of information reduces urban-rural digital gap,promotes overall urban and rural development,and guide the transformation of agricultural and rural economic development and peasant lifestyle,which can provide experience and mode for the rural information construction in southwest of Zhejang and the whole China.