The rise of self-dependent tourism triggers the tide of design and plan of tourist highway,however, a lot of tourism highways do not consider tourist experience in their design,so the constructed tourism highways can survey and interview,this paper analyzes the type and character of tourism highway experience opportunity spectrum theory,by combining spot survey and interview,this paper analyzes the character of tourism highways and discusses the plan and design procedure and key considerations for tourism highways based on highway experience opportunity spectrum after case analysis.