This paper introduces definition of data mining,and then summarizes functions of data mining in businesses,describes procedures of application of data mining in businesses in detail,finally gives a case,in which decision tree is applied to analyse prefere
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詹川.数据挖掘在关系营销中的应用研究[J].重庆工商大学学报(自然科学版),2007,(2): ZHAN Chuan. Application of data mining in relation marketing[J]. Journal of Chongqing Technology and Business University(Natural Science Edition),2007,(2):