基于OTA信息的旅游资源吸引力空间格局分析
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Analysis on the Spatial Pattern of Tourism Resources Attraction Based on OTA Information:A Case Study of Zuojiang Revolutionary Area in Guangxi
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    摘要:

    以广西左右江革命区为研究对象,以OTA信息为数据来源,采用层次分析法构建基于OTA信息的旅游资源吸引力评价体系,对广西左右江革命区的旅游资源吸引力进行评价,同时利用空间自相关分析与核密度分析方法探讨了广西左右江革命区旅游资源吸引力的空间分布特征,指出:参与统计评价的广西左右江革命区旅游资源共134个,总体平均吸引力指数为0365,其中自然景观类吸引力最强,资源点数量也最多有63个,娱乐购物类和健康养生类旅游资源点均仅只有1个;广西左右江革命区旅游资源点集中分布在中部与西南部,西北部与东北部范围的旅游资源点分布较少;广西左右江革命区旅游吸引力较强的区域为巴马瑶族自治县—东兰西北部—凤山南部、右江区中南部—田阳县北部、靖西县东南部—大新县西部—龙州县南部;自然景观类、人文景观类、休闲体验类旅游资源点主要分布特征有明显差异。

    Abstract:

    Taking the Revolutionary Zone of Guangxi Zuoyoujiang as the research object and OTA information as the data source, which is based on four websites: Ctrip, Mafengwo, Baidu Tourism and Dianping. this paper constructs an evaluation system of tourism resources attractiveness based on OTA information by using Analytic Hierarchy Process (AHP),and evaluates the tourism resources attractiveness of the Revolutionary Zone of Guangxi Zuoyoujiang . At the same time, the spatial distribution characteristics of tourism resources attraction in the revolutionary area of Zuojiang River in Guangxi are discussed by using the Gis methods , which is Spatial Autocorrelation Analysis and Nuclear Density Analysis Process. The results show that: There are 134 tourism resources in the revolutionary area of Guangxi Zuoyoujiang , with an average attractiveness index of 0365. Among them, natural landscape has the strongest attractiveness, and the number of resource points is 63 at most. There is only one tourism resource point for entertainment, shopping and health preservation. The tourist resource spots in the revolutionary area of Zuojiang River in Guangxi are concentrated in the central and southwest regions, while those in the northwest and northeast regions are less distributed. The areas with strong tourism attraction in the revolutionary area of Guangxi Zuoyoujiang are Bama Yao Autonomous county Northwest DonglanSouthern Fengshan, Southern Youjiang DistrictNorthern Tianyang, Southeast Jingxi Western DaxinSouthern Longzhou. There are obvious differences in the main distribution characteristics of natural landscape, human landscape and leisure experience tourism resources.

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钟佩, 段文军, 信慧娟.基于OTA信息的旅游资源吸引力空间格局分析[J].重庆工商大学学报(自然科学版),2020,37(2):104-111
ZHONG Pei, DUAN Wen-jun, XIN Hui-juan. Analysis on the Spatial Pattern of Tourism Resources Attraction Based on OTA Information:A Case Study of Zuojiang Revolutionary Area in Guangxi[J]. Journal of Chongqing Technology and Business University(Natural Science Edition),2020,37(2):104-111

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  • 在线发布日期: 2020-06-08
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