| 摘要: |
| 通过对插图设计视觉语言形式要素和形式要素运用原则选择的论述及插图创作设计实践，说明在插图设计中视觉语言形式要素及原则运用是插图设计是否成功的关键所在，通过“山城棒棒军”插图设计展示地域文化和扩大地域文化影响力；以“山城棒棒军”插图设计创作过程及图式文化解读为例，分析论述插图设计视觉语言形式要素、要素运用原则及设计意图；由此看出：当今已进入读图时代，图形阅读已经成为人们接受事物的一种方式，插图设计的形式语言多种多样，运用好插图设计的形式语言、形式要素以及要素组合原则是创作设计插图至关重要的环节。 |
| 关键词: 视觉语言 形式要素 组合原则 插图设计 山城棒棒军 |
| DOI： |
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| On Illustration Design from Visual Language ——A Case Study of Illustrated "Mountain City Porter" |
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CHEN Xu-chun1， LONG Hong-jin2
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| Abstract: |
| Through the illustration design visual language form element and the formal form element application principle choice discussion and the illustration creation design practice, the key to the success of illustration design is the application of visual language form elements and principles. Through the illustration design of "Mountain City Porter", the regional culture is displayed and the influence of regional culture is expanded. By taking the illustration design and creation process of "Mountain City Porter" and the interpretation of schema culture as an example, this paper analyzes the elements of visual language form, the principles of its application and the design intention of illustration design. We have entered into the era of map reading, graphic reading has become a way for people to accept things, illustrations are designed in a variety of languages, and the use of formal language elements and the principle of factor combination are the most important links in creating illustrations. |
| Key words: visual language formal elements principle of combination illustration design "Mountain City Porter" |
