| 摘要: |
| 针对零售企业全渠道运营能力评价指标具有主观性、多层次、难以定量等特点，提出应用灰色层次分析法对零售企业全渠道运营能力进行评价；从创新能力、信息系统服务能力、供应链协同能力、资金运营能力、风险管控能力5个方面构建零售企业全渠道运营能力评价结构模型，并应用层次分析法确定指标权重，采用灰色系统理论计算最终评价结果；通过对〖WTBX〗A零售企业全渠道运营能力评价的实例分析发现不足之处，指明A零售企业全渠道运营建设未来发展方向。 |
| 关键词: 灰色层次分析法 全渠道 运营能力 |
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| Evaluation on Omni Channel Operation Capacity of Retail Enterprises Based on Gray Analytic Hierarchy Process |
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WU Chuan liang1, HE Ye rong1, HU Gang2
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| Abstract: |
| According to the characteristics such as subjectivity, multi-level, difficult quantification and so on, gray analytic hierarchy process (AHP) is proposed to evaluate the omni channel operation ability of retail enterprises, the evaluation model for omni channel operation capacity for retail enterprises is constructed from such five aspects as innovative capacity, information system service capacity, supply chain collaboration capacity, capital operation capacity and risk management and control capacity, furthermore, the AHP is used to determine indicator weight and gray systematic theory is used to calculate the final evaluation results. Through the example analysis of omni-channel operation capacity for retail enterprise A, we find the deficiencies and point out the future development direction for omni-channel operation construction of retail enterprise A. |
| Key words: gray analytic hierarchy process omni-channel operation capacity |
