重庆工商大学学报（自然科学版）

引用本文:	胡志海1, 赵丹丹1，张义2.在线评论对商品销售影响的实证研究(J/M/D/N,J:杂志，M：书，D：论文，N：报纸).期刊名称,2015，32（12）：52-55
	CHEN X. Adap tive slidingmode contr ol for discrete2ti me multi2inputmulti2 out put systems[ J ]. Aut omatica, 2006, 42(6): 4272-435

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在线评论对商品销售影响的实证研究
胡志海1, 赵丹丹1，张义2^1,2
1.黄山学院教育科学学院,安徽黄山 245041;2.重庆工商大学图书馆，重庆 400067

摘要:

以淘宝网的护肤品为研究对象，收集实际数据，分析在线评论的评论数量、评论得分、好评率和差评率对护肤品销售情况的影响；研究结果表明：评论数量对护肤品销售的影响极为显著，评论得分对护肤品销售的影响较为显著，好评率和差评率对护肤品销售的影响则不显著;可为网络商品销售商的营销及用户评论处理提供依据基础及指导。

关键词: 在线评论电子商务商品销售

DOI：

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基金项目:

An Empirical Study on the Effect of Online Reviews on Product Sales

HU Zhi hai1， ZHAO Dan dan1， ZHANG Yi2

Abstract:

The skin care products on Taobao are selected for the study subject，this paper analyzes the number of online reviews，the score of reviews，the favorable ratio and poor ratio affecting the sales by collecting actual data.The results show that the number of online reviews has a very significant impact on the sales of skin care products and the score of reviews has influence and the favorable ratio and poor ratio have no significant effect.This study can provide evidence and guidance for sales and consumer’ s review dealing of online business.

Key words: online product reviews electronic commerce commodity sales