| 摘要: |
| 声誉风险是商业银行八大风险之一，银行业务的开展高度依赖于声誉，因此声誉风险的大小关系着银行经营的好坏.以中国工商银行为例，运用OLS回归分析，从盈利能力、员工年均工资、股利支付率、机构数量以及流动性比例等方面对银行的声誉进行度量分析，找出影响商业银行声誉风险的因素，并给出了相关的政策建议. |
| 关键词: 中国工商银行 声誉风险 OLS回归 |
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| Empirical Analysis of Factors Influencing Reputation Risk of Commercial Bank in China—— Based on Industrial and Commercial Bank of China |
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LI Haiyan
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| Abstract: |
| Reputation risk is one of the eight risks for commercial banks. Because banking business highly depends on reputation, reputation risk degree influences banking business. Taking Industrial and Commercial Bank of China as an example, by OLS regression analysis, this paper measures and analyzes bank reputation risk on terms of profitability, employee annual salary, dividend payout ratio, the number of agencies, liquidity ratio, etc. and finds out factors influencing commercial bank reputation risk and proposes related policy suggestion. |
| Key words: Industrial and Commercial Bank of China Reputation risk OLS regression |
