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| 摘要: |
| 检验了学校宣传、大学生对新医疗保险的态度对大学生的新医疗保险购买以及健康意识提高
的影响。基于南京地区5所高校的270份调查样本的实证研究，分析发现学校宣传显著正向影响大学生对新医疗保险的了解水平进而影响大学生对新医疗保险的购买以及自己健康意识的提高。学校宣传以及大学生对新医疗保险的了解水平都不直接影响大学生对新医疗保险的态度，也不直接影响他们对新医疗保险的购买。但大学生对新医疗保险的态度会直接影响他们对新医疗保险的购买以及健康意识的提高。 |
| 关键词: 大学生 新医疗保险 购买 健康意识 |
| DOI： |
| 分类号: |
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| The Factors Affecting New Medical Insurance Purchase by College Students and Their Relation with Health Consciousness |
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LIU Lin,Liu Li,QIU Lan
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| Abstract: |
| This paper tests the influence of college propaganda and college students' attitude tuward new medical insurance on their new medical insurance purchase and health consciousness.Based on empirical research on 270samples from five colleges and universities in Nanjing area,analysis finds that both college propaganda and the understanding level of new medical insurance are not directly affecting their attitude toward new medical insurance and are not directly affecting their purcase of new medical insurance either,however,their attitude toward new medical insurance is directly affecting their purchase of new medical insurance and their health consciousness improvement. |
| Key words: college propaganda college student new medical insurance purchase health consciousness |
