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| 摘要: |
| 我国是世界最大的天然橡胶消费国和进口国，消费量突破400万吨/年，其中80%以上依赖进口。天然橡胶作为重要的工业原料和战略资源，能否有效供应，将影响到我国的经济建设和国防安全。为了缓解我国天然橡胶产能不足和土地资源短缺的状况，打破少数国家出口控制和价格垄断局面，我国的一些天然橡胶企业正在实施“走出去”战略，到海外市场中寻求适当的投资合作途径与方式。本文的着重点就是依据国际生产折衷理论、演进理论和成本交易理论，探讨我国天然橡胶产业在海外市场投资的进入模式及其策略。 |
| 关键词: 天然橡胶 走出去 海外市场 进入模式 |
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| Research on the Model for Natural Ruber Industry Entry into Overseas Market |
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WU Jia-zheng
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| Abstract: |
| Presently,China is the biggest country to consume and import natural rubber and China’s natural rubber consumption reaches 4 million tons per year,among which over 80 percent depends on the import.Whether natural rubber,as an important industrial raw material and strategic resource,can be effectively of China’s natural rubber production and the insufficiency of land resources and to break through the situation that minority of countries control the export of natural rubber and monopolize its price,some natural rubber enterprises of China are implementing the strategy to do business abroad,looking for proper cooperation methods in overseas market.This paper discusses the entry model for China’s natural rubber industry to invest in overseas market according to Eclectic Theory of International Production,Evolution Theory and Cost Transaction Theory. |
| Key words: natural rubber do business overseas foreign market entry model |
