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| 摘要: |
| 运用“囚徒困境”模型分析了“价格战”现象的无休止进行的成因，同时利用改进后的Bertrand模型从数量、价格、利润方面深入讨论了此现象对厂商和消费者福利的影响；最后结合微观经济学和政治经济学的竞争理论为政府与厂商提供了相关建议；为了使商品市场健康可持续发展，政府应该控制“参战”厂家数量，同时企业应该树立自己的品牌。 |
| 关键词: 价格战 囚徒困境 Bertrand模型 |
| DOI： |
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| The Analysis of the Cause and Outcome of “Price War” Phenomenon |
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CHEN Qi Jin
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| Abstract: |
| his article carried on the corresponding analysis using the prisoner’ dilemma and the Bertrand gambling model respectively to the cause and outcome of price war phenomenon, and offered the policy of controlling the numbers of companies in” price war” by the related theories in both microeconomics and political economy . |
| Key words: price war the prisoner’ dilemma the Bertrand gambling model |
