| 摘要: |
| 整体包装解决方案是整合营销理念和供应链管理在包装行业中的应用,也是市场经济全球化竞争的必然;基于对整体包装解决方案内涵的分析,提出策划(设计)整体包装解决方案的双目标、三原则和五步法。 |
| 关键词: 整体包装解决方案 设计 目标 原则 方法 |
| DOI： |
| 分类号: |
| 基金项目: |
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| Objective,principle and methods for holistic product package solution plan design |
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| Abstract: |
| Holistic package solution plan is the application of integrative marketing idea and supply-chain management in package industry,and is also the necessity of global competition of market economy.Based on the analysis of the connotation of holistic package solution plan,this paper puts forward double objectives,three principles and five methods for designing holistic package solution plan. |
| Key words: holistic package solution plan design objective principle method |
