|
| 摘要: |
| 随着网络进入人们的生活,在给人们提供信息和娱乐的同时,也给企业提供了一个新的发展空间和竞争平台,由此产生了网络营销这一新的营销模式。网络营销有着传统营销不具有的优势,为我国经济的发展作出了积极的贡献,但同时也存在着一些不容忽视的问题,还需要在各方面不断加以完善才能健康地发展。 |
| 关键词: 网络营销,营销策略,平台,源动力 |
| DOI： |
| 分类号:F724.6 |
| 基金项目: |
|
| Analysis on the Present Condition and Developing Strategy of Internet Marketing in China |
|
ZHONG Wei
|
| Abstract: |
| As the Internet enters people's life,it provides a new developing and competing platform to the firms while providing information and entertainment for people.Internet marketing is a new marketing mod- el.It takes the advantages of traditional marketing i |
| Key words: Intemet marketing,marketing strategy,platform,source impetus |
