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| 摘要: |
| 作为一种特殊的应用文体,广告具有鲜明、独特的语言形式和文体风格。为了达到促销产品的目的,广告撰写人往往使用各种技巧来吸引消费者。修辞就是其中最重要的技巧之一。以理论结合实例的方法,从大众较为熟悉并且广告制作人使用较频繁的语音、词法及文学修辞三方面,对广告文体的修辞做一个简单的探讨。 |
| 关键词: 广告,修辞,语音,词法,文学修辞 |
| DOI： |
| 分类号:H315 |
| 基金项目: |
|
| On the Rhetoric in Advertising Language |
|
徐春暖' target='_blank'>XU Chun-nuan
|
| Abstract: |
| As a special style,advertising has its distinctive and unique characteristics in language form and style.In order to make a good promotion,various skills are adopted to attract consumers' attention.And rhetoric is one of the most important skills.By means |
| Key words: advertising,rhetoric,phonetics,lexicon,literature rhetoric |
