|
| 摘要: |
| 概括了数据挖掘在关系营销中的应用功能,详细分析了数据挖掘在商业应用中的具体实施步骤,给出了中国移动公司利用决策树技术分析客户消费模式,采取对应优惠措施来改善与客户的关系、提高客户忠诚度、增强其产品的竞争力。 |
| 关键词: 数据挖掘 关系营销 应用 |
| DOI： |
| 分类号:TP391 |
| 基金项目: |
|
| Application of data mining in relation marketing |
|
ZHAN Chuan
|
| Abstract: |
| This paper introduces definition of data mining,and then summarizes functions of data mining in businesses,describes procedures of application of data mining in businesses in detail,finally gives a case,in which decision tree is applied to analyse prefere |
| Key words: data mining,relation marketing,application |
