数字能力对农户采纳保护性耕作技术的影响
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Impact of Digital Capability on Farmers’ Adoption of Conservation Tillage Techniques
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    摘要:

    农户的数字能力增强不仅能降低其采纳保护性耕作技术的门槛和成本以及市场风险,还能提高其采纳保护性耕作技术的预期收益。采用2020—2023年在陕西和甘肃两省抽样调查的1 633份问卷数据,从数字技术接入、数字平台使用和数字信息获取3个维度评价农户的数字能力,运用Ordered Probit模型分析发现:农户的数字能力增强显著促进了其采纳保护性耕作技术;数字能力增强能够通过提升农户的绿色生产认知、降低农户的信息获取难度、提高农户的社会信任程度3条路径促进农户采纳保护性耕作技术;随着户主学历的提高、种植面积的减小、县域互联网普及率的提高,数字能力增强对农户采纳保护性耕作技术的促进作用逐渐加大;相比家庭农业收入占比较低的农户,数字能力增强对农业收入占比较高农户采纳保护性耕作技术具有更显著的促进作用。因此,应不断提升农户的数字能力,提高农户的绿色生产认知,完善农村数字基础设施,加快农村数字化发展,有效促进农户积极采纳保护性耕作技术。

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    Digital capability is a powerful support for promoting farmers’ adoption of conservation tillage techniques, directly affecting rural industrial revitalization and the increase of farmers’ income. However, existing literature lacks research on how digital capability influences farmers’ adoption of conservation tillage techniques. Studies on the relationship between digital capability and conservation tillage techniques have mostly focused on mediating and moderating mechanisms, with insufficient research on the direct causal relationship between the two. This study draws on survey data from 1,633 farmers in Shaanxi and Gansu provinces. It employs the entropy method to measure farmers’ digital capability and uses the Ordered Probit model and mediation effect model to analyze the mechanisms through which digital capability influences farmers’ adoption of conservation tillage techniques. Empirical results show that digital capability significantly promotes farmers’ adoption of conservation tillage techniques. This core finding remains robust after replacing the core explanatory variable, replacing the core dependent variable, substituting the theoretical model, and excluding certain special samples. Mediation effect analysis indicates that digital capability enhances farmers’ adoption of conservation tillage techniques by improving their awareness of green agricultural production practices, reducing information search costs, and strengthening social trust. Heterogeneity analysis reveals that the effect of digital capability is more pronounced among farmers with more years of schooling and smaller cultivated areas. Farmers in regions with a higher share of agricultural income and a higher level of digital development are also more likely to adopt conservation tillage techniques. Compared to previous literature, this article has made certain extensions in the following aspects. Firstly, this article focuses on the digital capabilities of farmers themselves, exploring the role of digital capabilities in promoting the adoption of conservation tillage techniques from three aspects: digital information access, digital platform usage, and digital information acquisition. Secondly, based on the characteristics of farmers themselves, the research is carried out from three aspects: subject cognition, information cost, and social trust to clarify the mechanism by which digital capabilities help farmers adopt conservation tillage techniques. Third, it examines group-level heterogeneity by analyzing the differential effects of digital capability across farmers with varying levels of education, cultivated area, share of agricultural income, and regional digital development. This study, to a certain extent, reveals the inherent logic and mechanism of how digital capabilities help farmers adopt conservation tillage techniques. It can assist government departments in formulating differentiated subsidies and incentive designs for different groups of farmers to adopt conservation tillage techniques, providing hierarchical policy support for promoting digital construction in rural areas and accelerating rural digital development, and better helping farmers improve their digital capabilities and adopt conservation tillage techniques.

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闫小欢,张浩楠.数字能力对农户采纳保护性耕作技术的影响[J].西部论坛,2025,35(5):16-29

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  • 在线发布日期: 2025-11-14