Active application and popularization of clean energy are necessary requirement for realizing rural ecological pleasant living. The willingness of rural residents to use and popularize clean energy is divided into use willingness, investment willingness, purchase willingness, and interpersonal promotion willingness, by using 695 questionnaire data of the rural residents survey in Jiangxi Province, this paper uses multivariate ordered Probit model and ISM to analyze the influencing factors and hierarchical structure of the four willingnesses. The results show that the environmental responsibility sense, behavioral control sense, and clean energy knowledge of the rural residents have significantly positive impact on the four willingnesses, that the families which have the old men above 60 years old have significantly positive effect on use willingness, investment willingness and purchase willingness, that environmental value has significantly positive influence on use willingness and interpersonal promotion willingness, that marriage status has significantly positive effect on use willingness, that social relation has significantly positive impact on investment willingness, that the modeling counties and utility sense of clean energy have significantly positive influence on interpersonal promotion, however, behavior convenience has significantly negative effect on investment willingness.