The new type of urbanization is for the people, the willing of rural residents and families directly affects the process of urbanization. With the aid of the household survey data of the west rural residents, the authors analyzes the influence of rural family production factor allocation situation on their urbanization, and the results show that the peasants, with scale operation, with using agricultural machines such as tractors and so on, with rural credit and with agricultural operation experience, are unwilling to move to the cities but willing to conduct agricultural production, however, the young peasants, without above advantages and without agricultural skills, are willing to become urban residents. Whether rural households are willing to be urbanized depends on their choice which can raise resources allocation efficiency and family income, the urbanization goal can be reached by integrating the allocation of rural production factors to cultivate the urbanization willing of the peasants. China should actively boost rural land business right transfer to promote modern agriculture development with scale operation and mechanization, expand the channels for rural family capital sources, raise the comprehensive quality of the peasants, ensure the right and benefit of the immigrated families, and guarantee agriculture production stability while raising urbanization level and quality.