Using the panel data of Chinese cultural product export to 33 countries during 2002—2013, this paper conducts static and dynamic empirical analysis of the factors affecting the export of Chinese cultural products by the extended gravity model. The static model shows that the scales of economies of China and importing countries, income levels and the technological application level of importing countries, common borders and free trade zone have significant promoting effect on he export of Chinese cultural products；cultural distance has significant impeditive effect；geographical distance has some impeditive effect, but it is not significant. The dynamic model shows that export of cultural products of the former period has significant promoting effect on the next period, and this promotion even partially offsets the effect of geographical distance and cultural distance. Under the new normal of economy, cultural industry development should be driven by the overall economic development and innovation；international cultural exchange should be promoted to reduce the impeditive role of cultural distance；global and regional economic cooperation should be positively particpated in to broaden the channel for cultural product export.