Abstract:Fresh agricultural products logistics is a vulnerable spot of the rural economic and modern logistics development in China. Based on the micro survey data of participants of fresh agricultural products logistics (industrial professionals) in five regions including New District, Tongchuan of Shaanxi Province, Zaozhuang of Shandong Province, Lijiang of Yunnan Province, Anxi, Quanzhou of Fujian Province and Jinzhong of Shanxi Province, this paper analyzes and assesses the influencing factors and the status quo of fresh agricultural products logistics by AHP and fuzzy comprehensive evaluation method. The findings show that infrastructures, geographical location and logistics participants are key factors influencing fresh agricultural products logistics development;the application of logistics technology and macro policies need to be further improved;there is a large gap between surveyed regions due to the differences of geographical condition and economic development level. Therefore, infrastructure of fresh agricultural products logistics and advanced logistics technology should be strengthened, the policies of fresh agricultural products logistics development should be improved, modern logistics consciousness of participants should be promoted and fresh agricultural products logistics in remote area and rural area should be mainly supported.